So many brilliant, caring coaches hold back from putting themselves out there because they don’t want to feel salesy. They’re sensitive, introverted, or quietly navigating anxiety themselves—and the idea of showing up online, promoting offers, or chasing clients? It feels completely overwhelming.

The truth is, you don’t have to be loud to get clients.
You don’t have to be “fully healed” or “better at marketing.”
And you definitely don’t need a psychology degree or 10K followers.

What you do need is a system that helps you show up as a guide—not a guru. A simple way to connect with the people you're here to help.

Let’s break it down...

If that thought has crossed your mind, take a breath. Because here’s what most new coaches don’t realise:

Your clients are already closer than you think.

They’re in local Facebook groups. They’re following the same authors, pages, or podcasts you do. Some of them may already be in your circle—friends of friends who are silently struggling and don’t know who to turn to.

And here’s the good news: You don’t have to convince anyone to work with you. You just have to show up with value. Share what you know. Speak from the heart. Offer a next step.

​Coaching isn’t about chasing—it’s about serving.

Only if you’re trying to sell.

If you’ve ever felt awkward putting yourself out there, this shift will change everything:

Marketing is just coaching in public.

That means:

✔️ Answering questions people are already asking
✔️ Sharing stories, insights, and small wins
✔️ Being honest about your journey and how you help

​You don’t need to be the expert of everything—just the one with a clear way forward.

Great! That makes you human.

Most of the coaches in our community started out the same way—quiet, unsure, full of heart but lacking confidence. What changed everything was having a step-by-step system they could trust.

When you know what to do in a session, what to say in your marketing, and how to support your clients through breakthroughs, your confidence grows naturally.

​That’s why I created the Anxiety Breakthrough Formula™—because coaches shouldn’t have to guess their way through building a business.

Imagine this…

🔹 You wake up to a message from someone who’s been quietly following you, asking how they can work with you.
🔹 You get off a call where your client says, “I already feel lighter after just one session.”
🔹 You no longer worry about “how to get clients”—because they’re coming to you.

​That’s not a dream. That’s exactly what happens when you use a framework that works—and when you stop trying to be someone else.

If you’ve been nodding along, here’s your next step:

Join the anxiety Breakthrough Coach Club in March and get a  1:1 Client Attraction Clarity Call with Sarah.

We’ll sit down (virtually, with a cuppa!) and:

✔ Map out where your clients are hiding
✔ Clarify your message so you attract the right people
✔ Create a plan that feels natural and aligned to YOU

These calls are limited. Email me sarah@emotionalhealthcoachacademy.com to join and book your call. 

You’re not too quiet.
You’re not too new.
You’re not behind.

You’re exactly where you need to be—now let’s take the next step, together.

​You don’t need to chase clients. Let’s help them find you.